A passion for off-road, and in particular for enduro, it's not improvised but it built over  time. Brema, founded in 1969 by Bruno Gioli, was born with the aim to satisfy the passion for the two wheels off road of its founder, and with Roberto Menichetti – known for its important collaborations in the fashion world with brands such as Jil Sander, Burberry, Celine, etc ...-has created conditions for a co-branding operation to make a clothes line for Rally, Enduro and Travel with Brema Menichetti brand.

Passion for enduro is demonstrated by the Brema Menichetti agreement with Honda Racing Team, taking part this year to World and Italian Enduro Championship with Alex Salvini and Simone Albergoni, and with the new partnership with FMI which will see  Brema Menichetti be one of the Official Sponsors of the FIM ISDE 2013, took place in Sardinia from 30th September to 5th October.

Giovanni Barocci, Manager of Brema, said: "Our company has a particular vocation for the enduro, and we liked the idea of band together Brema brand with FIM ISDE 2013, that this year will come back to Italy, and will be hosted by Sardinia"